Google RankBrain Is Nothing To Fear

Posted by Paul Mortimer on 06-Jul-2016 09:46:57

It has been six months since we blogged about the development of Google's RankBrain and how it could impact SEO practice. As Steph advocated at the time, it is best to follow your usual practices and put creating high quality content and copy at the top of your hit list. Here's why.

 

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Topics: SEO

Why You Need Unique Value In Your Content And How To Get It

Posted by Paul Mortimer on 20-May-2016 10:28:55

Offering unique value in your content - whatever form it comes in - is vital if you want to impact your bottom line and drive up conversions. In the few minutes it will take to read this post you'll have a better idea of how to add unique value to your online content.

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Topics: SEO

Link Relevance: Why Relevancy Matters For SEO Optimisation

Posted by Stephanie Barnes on 20-May-2016 10:28:36

Relevancy is key when looking for outreach opportunities. Whilst your gut instinct will be to always reach out to high domain authority and busy traffic sites, sometimes you have to ask yourself: are those sites relevant to my website? 

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Topics: SEO

Google Mobile Friendly Update In May 2016 Has HAPPENED

Posted by Stephanie Barnes on 12-May-2016 13:23:45

A couple of months ago, Google announced they were going to release a new mobile friendly update in May. And in typical-Google fashion, it has been quietly announced, this morning, they have finished rolling out the update.

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Topics: SEO

What Is Anchor Text? Why Your Hyperlink Text Matters To Google

Posted by Stephanie Barnes on 12-May-2016 08:09:35

Anchor texts are important for the SEO of your site. They have multiple functions but they are extremely beneficial in the eyes of Google (as long as, you use them correctly!). Learn what anchor texts are and how you can use them effectively.  

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Topics: SEO

7 Things That Will Damage Your Domain Authority & How To Avoid Them

Posted by Stephanie Barnes on 12-May-2016 08:05:53

When you're working on increasing your domain authority (DA) it can be incredibly frustrating when you notice a massive and sudden decline. Seeing a small dip of 1-5 points is not usually a big deal (updates can make your authority fluctuate). However, if you see a big change, it's normal to feel a bit worried. There are certain actions that can hugely damage your domain authority. Are you guilty of damaging your DA?

 

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Topics: SEO

10 Things We Learnt At BrightonSEO: Digital 22 Goes To Brighton!

Posted by Stephanie Barnes on 04-May-2016 09:42:21

This year, some members of our team travelled down to Brighton to attend the renowned BrightonSEO conference. Travelling from Clitheroe, it took us about 4 hours to reach our destination. Along with some sightseeing on the pier and eating fish & chips, we attended many SEO talks. Here is what we learned...

 

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Topics: SEO, Company News

How To Implement Schema Markup On Your Blog To Drive Traffic

Posted by Paul Mortimer on 13-Apr-2016 13:17:28

We've covered how content is an important aspect of the inbound methodology, we've introduced Schema Markup as a concept. Now it's time to show you how to implement Schema Markup on your blog to drive more traffic to your website.

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Topics: SEO

What is Schema Markup? Learn the language and stay competitive.

Posted by Paul Mortimer on 07-Apr-2016 11:19:33

There is a lot of talk about Schema Markups and how exactly they're used by all the big search engines. The questions facing business owners and marketing professionals are how 'does it affect us?' and 'do we need it?'

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Topics: SEO

Voice Search: Predictions and potential implications for SEO

Posted by Stephanie Barnes on 30-Mar-2016 15:30:00

Last year, many SEO companies predicted 'voice search' was going to be huge in 2016. So, we decided to have a closer look at the current state of voice search and predict the potential implications voice search could have for SEO.

 

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Topics: SEO, Tech News

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