What Are Inboundy Ads? How To Create Inbound Adverts

Posted by Stephanie Barnes on 23-Aug-2016 08:01:56

An inboundy ad is a paid advert that has inbound marketing features. It's helpful and relevant to the target audience. Unlike spam adverts that target anyone in the hope of a conversion, inboundy ads are designed to move a prospect along the buyer's journey.

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Topics: PPC, Inbound Marketing

What Is AMP? Do You Need It? And How To Implement It

Posted by Paul Mortimer on 22-Aug-2016 09:00:00

AMP stands for Accelerated Mobile Pages. You need it in order to offer the fastest mobile load speed and user experience so that you can harness improved click-through benefits when Google rolls out AMP fully, later this year. Implementing AMP can be as easy as enabling a plug-in on Wordpress or adding additional code to your site.

 

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Topics: SEO, Inbound Marketing

How Popular Is Twitter? Join The Discussion

Posted by Paul Mortimer on 21-Aug-2016 09:00:00

Following predictions earlier in the year that 2016 would see the demise of the platform, a slew of unpopular changes by its developers and a general feeling of malaise amongst many users, we discuss a range of issues broadly addressing the question; "How popular is Twitter?"

 

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Topics: Social Media

How To Optimise Landing Pages For More Conversions

Posted by Stephanie Barnes on 20-Aug-2016 08:00:00

Optimising landing pages is a MUST if you want a website that naturally converts. One of the easiest ways to lose a potential lead is to not spend any time improving your landing pages. This is a critical point where a visitor decides to become a contact. Out-of-date designs, spelling mistakes, long sign-up forms are just a few ways you can put a person off. This is why optimisation is so important. There are many techniques you can use to optimise landing pages and massively improve conversions, and here they are...

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Topics: Inbound Marketing

Some PPC Optimisation Techniques For Your Next Campaign

Posted by Stephanie Barnes on 19-Aug-2016 07:30:00

Creating a new Paid Ad is only one step, optimising them is another. Many businesses create online ads because they know they can be very effective for attracting customers but many of those businesses fail to optimise their ads. Failure to do this means you can be attracting the wrong type of customers and wasting your budget. Here are some PPC optimisation techniques you can use today.

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Topics: PPC

Fully AMP Results Pages On Google Are Coming

Posted by Paul Mortimer on 18-Aug-2016 07:39:17

Hot on the heels of our earlier blog post about how Google has been changing their SERP layout and algorithms, they have confirmed that AMP pages will expand beyond the "top stories" before the end of the year. They will be shown by including the  logo in the result.

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Topics: Insider, SEO

PPC Tips: Understanding Your Quality Score

Posted by Stephanie Barnes on 17-Aug-2016 08:21:50

Your Quality Score is the grade Google AdWords gives your paid ad. This score will determine the ranking position of your ad in search results and the cost-per-click (CPC). Getting a better understanding of what goes into your PPC Quality Score is important because it increases your chances of getting a higher score, gets you ahead of other competing advertisers and can decrease the costs of your CPC. All good things! Here's what you need to know about ad score and some tips on how to improve yours.

 

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Topics: PPC

An Honest HubSpot Marketing Review

Posted by Stephanie Barnes on 16-Aug-2016 10:05:38

As a Platinum HubSpot Partner, we know our way around HubSpot. For managing and monitoring customer interactions, automation, content creation and reporting, HubSpot is widely recommended. Choosing the right marketing platform for you and your business can be a tricky process, so here is an honest HubSpot Marketing review to show you the pros and cons of using HubSpot.

 

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Topics: Inbound Marketing

Moz Keyword Explorer Update

Posted by Paul Mortimer on 15-Aug-2016 08:44:06

The Moz Keyword Explorer has undergone an update.

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Topics: SEO

Is Google Including AdWords Ads In Local Results?

Posted by Paul Mortimer on 14-Aug-2016 09:30:00

It may have been a test or a phased roll out, but some users are now seeing paid AdWords ads in local results.

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Topics: PPC

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