Cut through the hyperbole, scaremongering and false proclamations with this statistical analysis of what really is the truth about SEO in 2016. No nonsense, just honest facts.
Do you want to see how an inbound strategy works? Want a shortcut to get your inbound plan off the ground? Or perhaps you wish you could try inbound marketing for free? Well, our inbound starter pack is the solution. We're offering free inbound marketing templates, which you can use to help get a better understanding of inbound and have a go at mapping out your own plan. The best way to find out whether an inbound plan is for you is by having a go yourself. Here's what is included in our starter pack.
Topics: Inbound Marketing
A wholly effective inbound strategy should utilise PPC and SEO, as well as content sharing and email nurturing. Incorporating native marketing into your inbound strategy is a great way of attracting new visitors in a helpful, non-intrusive and inbound friendly way.
In the inbound marketing methodology, call-to-actions are used to convert online visitors into leads. If your CTAs are failing to grab people's attention or prompt them to act, then your entire inbound campaign will suffer the consequences. Here's some helpful tips on how to increase call-to-action clicks and conversions.
Topics: Inbound Marketing
A few weeks ago, the Office of National Statistics released figures on internet user habits and demographics in the past 12 months. What we can see is that more over 50s use social media and use the internet to research information before making purchases.
Topics: Social Media
HubSpot has found that 52% of users consume video content thoroughly as opposed to skimming, which is almost twice as many as when reading blogs. As YouTube is now the second most used search engine, it proves people are using videos to learn and be entertained.
In this post, we look at how we managed to grow a large commercial shoe company's online presence with huge revenue growth. This was thanks to not only attracting more visitors; but visitors of better quality who spent more money.
Here's a pleasing tale. A fit-out and refurbishment company, Elm Workspace, had seen long-term diminishing results from traditional advertising methods (who hasn't?), but had had terrible experiences with digital marketing agencies in the past.
They approached us here at Digital 22 and got a 24 times return on marketing spend and gained £1.4M in warm leads, thanks to our inbound marketing. Find out how by reading on.
Google AdWords has launched the new CTAs for Youtube Video Ads on mobile devices. Under the video, you can now see call-to-action buttons that can be adapted to fit the video ad. If you regularly use Youtube ads, then you definitely need to adopt these CTAs into your strategy.