An inboundy ad is a paid advert that has inbound marketing features. It's helpful and relevant to the target audience. Unlike spam adverts that target anyone in the hope of a conversion, inboundy ads are designed to move a prospect along the buyer's journey.
AMP stands for Accelerated Mobile Pages. You need it in order to offer the fastest mobile load speed and user experience so that you can harness improved click-through benefits when Google rolls out AMP fully, later this year. Implementing AMP can be as easy as enabling a plug-in on Wordpress or adding additional code to your site.
Following predictions earlier in the year that 2016 would see the demise of the platform, a slew of unpopular changes by its developers and a general feeling of malaise amongst many users, we discuss a range of issues broadly addressing the question; "How popular is Twitter?"
Topics: Social Media
Optimising landing pages is a MUST if you want a website that naturally converts. One of the easiest ways to lose a potential lead is to not spend any time improving your landing pages. This is a critical point where a visitor decides to become a contact. Out-of-date designs, spelling mistakes, long sign-up forms are just a few ways you can put a person off. This is why optimisation is so important. There are many techniques you can use to optimise landing pages and massively improve conversions, and here they are...
Topics: Inbound Marketing
Creating a new Paid Ad is only one step, optimising them is another. Many businesses create online ads because they know they can be very effective for attracting customers but many of those businesses fail to optimise their ads. Failure to do this means you can be attracting the wrong type of customers and wasting your budget. Here are some PPC optimisation techniques you can use today.
Hot on the heels of our earlier blog post about how Google has been changing their SERP layout and algorithms, they have confirmed that AMP pages will expand beyond the "top stories" before the end of the year. They will be shown by including the logo in the result.
Your Quality Score is the grade Google AdWords gives your paid ad. This score will determine the ranking position of your ad in search results and the cost-per-click (CPC). Getting a better understanding of what goes into your PPC Quality Score is important because it increases your chances of getting a higher score, gets you ahead of other competing advertisers and can decrease the costs of your CPC. All good things! Here's what you need to know about ad score and some tips on how to improve yours.
As a Platinum HubSpot Partner, we know our way around HubSpot. For managing and monitoring customer interactions, automation, content creation and reporting, HubSpot is widely recommended. Choosing the right marketing platform for you and your business can be a tricky process, so here is an honest HubSpot Marketing review to show you the pros and cons of using HubSpot.
Topics: Inbound Marketing
The Moz Keyword Explorer has undergone an update.