SEO Tips: Choose Your Battles When Fixing Crawl Errors

Posted by Paul Mortimer on 26-Aug-2016 07:45:46

If you find that the crawl errors for your site are so numerous that you aren't sure where to start with fixing them; choose your battles wisely. Here's another post in our series of SEO tips. 

Read More

Topics: SEO

Pop-Ups & Interstitials On Mobile Searches Will Be Devalued By Google

Posted by Paul Mortimer on 25-Aug-2016 07:00:00

In their drive to improve user experience, Google will devalue mobile sites which feature pop-ups & interstitials. It isn't a blanket ruling and will only come into force in mid-January 2017.

 

Read More

Topics: SEO

Google Says Abusive Bots Have Caused The Keyword Planner Restrictions

Posted by Paul Mortimer on 24-Aug-2016 08:00:00

After suddenly placing AdWords Keyword Planner restrictions in July, the Google team have explained that abusive bots and misuse of the tool have led to the change.

Read More

Topics: PPC

What Are Inboundy Ads? How To Create Inbound Adverts

Posted by Stephanie Barnes on 23-Aug-2016 08:01:56

An inboundy ad is a paid advert that has inbound marketing features. It's helpful and relevant to the target audience. Unlike spam adverts that target anyone in the hope of a conversion, inboundy ads are designed to move a prospect along the buyer's journey.

Read More

Topics: PPC, Inbound Marketing

What Is AMP? Do You Need It? And How To Implement It

Posted by Paul Mortimer on 22-Aug-2016 09:00:00

AMP stands for Accelerated Mobile Pages. You need it in order to offer the fastest mobile load speed and user experience so that you can harness improved click-through benefits when Google rolls out AMP fully, later this year. Implementing AMP can be as easy as enabling a plug-in on Wordpress or adding additional code to your site.

 

Read More

Topics: SEO, Inbound Marketing

How Popular Is Twitter? Join The Discussion

Posted by Paul Mortimer on 21-Aug-2016 09:00:00

Following predictions earlier in the year that 2016 would see the demise of the platform, a slew of unpopular changes by its developers and a general feeling of malaise amongst many users, we discuss a range of issues broadly addressing the question; "How popular is Twitter?"

 

Read More

Topics: Social Media

How To Optimise Landing Pages For More Conversions

Posted by Stephanie Barnes on 20-Aug-2016 08:00:00

Optimising landing pages is a MUST if you want a website that naturally converts. One of the easiest ways to lose a potential lead is to not spend any time improving your landing pages. This is a critical point where a visitor decides to become a contact. Out-of-date designs, spelling mistakes, long sign-up forms are just a few ways you can put a person off. This is why optimisation is so important. There are many techniques you can use to optimise landing pages and massively improve conversions, and here they are...

Read More

Topics: Inbound Marketing

Some PPC Optimisation Techniques For Your Next Campaign

Posted by Stephanie Barnes on 19-Aug-2016 07:30:00

Creating a new Paid Ad is only one step, optimising them is another. Many businesses create online ads because they know they can be very effective for attracting customers but many of those businesses fail to optimise their ads. Failure to do this means you can be attracting the wrong type of customers and wasting your budget. Here are some PPC optimisation techniques you can use today.

Read More

Topics: PPC

Fully AMP Results Pages On Google Are Coming

Posted by Paul Mortimer on 18-Aug-2016 07:39:17

Hot on the heels of our earlier blog post about how Google has been changing their SERP layout and algorithms, they have confirmed that AMP pages will expand beyond the "top stories" before the end of the year. They will be shown by including the  logo in the result.

Read More

Topics: Insider, SEO

PPC Tips: Understanding Your Quality Score

Posted by Stephanie Barnes on 17-Aug-2016 08:21:50

Your Quality Score is the grade Google AdWords gives your paid ad. This score will determine the ranking position of your ad in search results and the cost-per-click (CPC). Getting a better understanding of what goes into your PPC Quality Score is important because it increases your chances of getting a higher score, gets you ahead of other competing advertisers and can decrease the costs of your CPC. All good things! Here's what you need to know about ad score and some tips on how to improve yours.

 

Read More

Topics: PPC