We talk a lot about how external links can benefit your SEO ranking. As Google gives higher ranking positions to sites with high quality links pointing to them, it's worthwhile focusing your time on a link building strategy.
The authority of your website domain is a strong signaling factor that shows how successfully your website is performing. The higher the authority, the better. As more small businesses are making it a priority to set up their business online, it's important more than ever to keep your domain authority (DA) high to stay ahead of the competition.
Yesterday, we recognised there was major changes in our web rankings. Although many of these were positive, it made us wonder what sparked the sudden change. As we’ve been patiently waiting for the arrival of the real-time Penguin, we thought it had finally made its debut - however we were wrong. It was, in fact, the return of the Panda…
Without making any announcements, Google Search had made some changes to its interface for tablet users. What do you think?
In this 2 minute video I will answer two of the most common questions I am asked by business owners and marketing professionals; What is SEO and Why is SEO important?
You often hear about Google's 200+ ever changing ranking factors and the challenges these present to SEOs, business owners and marketing professionals. Personally I think talking about all 200+ factors is overkill. I believe for a lot of businesses real results can be found by managing just 22. With commentary from industry leaders from at HubSpot, Kissmetrics, Go Compare and eBuyer to name a few , unless you plan to be an SEO guru, this is the only Google ranking factors list you'll ever need to read!
Google has confirmed it’s developing an artificial intelligence algorithm called RankBrain as part of it's overall ranking algorithm to help results rank 'more naturally'. Hearing the words ‘artificial intelligence’ doesn’t always inspire positive connotations. Films like Ex Machina (2015), I, Robot (2004) and Hal from 2001: Space Odyssey (1968) have fed an irrational fear toward AI. So, what is Google Rankbrain and should we be afraid?
We knew it would return eventually. Every year since it's release, Google's Penguin update has been shaking up people's rankings by stamping down on spammy sites. As of yet, there's no official date but Gary Illes from Google has suggested there will be a new, permanent Penguin update by the end of the year.
Over the years, many misconceptions about SEO have appeared. Everyone can do SEO, if you're not getting immediate results then there's something wrong with your SEO strategy, SEO is a scam - do any of these sound familiar? These false comments can be very harmful to your current marketing strategies if you fall victim to them.Do you remember our popular blog post The Definitive List of SEO Myths? Now let's have a look at the most common misconceptions of SEO so you don't get taken down by the wrong facts.
When you set out to build a website, you obviously focus on things like the content, the ease of use and user experience as well as the look of your homepage. All honorable mentions and whilst very important, they will have considerably less influence on unique, organic traffic when compared to your sites authority.