We talk a lot about how external links can benefit your SEO ranking. As Google gives higher ranking positions to sites with high quality links pointing to them, it's worthwhile focusing your time on a link building strategy.
Over the weekend, there was a Twitter storm caused by the news released on Buzzfeed that Twitter was changing its algorithm. The new changes are supposed to affect the real-time timeline, and instead of showing real-time, it's going to show tweets that people would most like to see (so it'll be more like Facebook, in a way). The hashtag #RIPTwitter started to trend as a response to the news, clearly showing users' disapproval. Here's what you need to know about the Twitter changes and we discuss whether it should be viewed as 'bad news'.
In February we're going to be hosting our Manchester HUG session. The event will include industry talks and networking opportunities. If you want to learn more about Hubspot, SEO or web design, then see us in Manchester! Tickets are free - what're you waiting for?
Topics: Company News
Pay-per-click offers lots of opportunities for small businesses who want to be found in organic search. Although some businesses shy away from PPC because they're afraid of the extra costs, you can learn how to effectively use ad campaigns to get more leads and sales without busting the piggy bank. Setting up goals is an essential part of any successful PPC strategy.
There's no denying that PPC works. We use it to drive consistent, qualified traffic to client sites and continually provide an impressive ROI. But getting to this stage isn't as simple as setting up an ad and hoping it makes an impact. You must measure performance effectively to get the most out of your ad. Here's how to track your PPC advert performance and make the most of your time in AdWords.
The authority of your website domain is a strong signaling factor that shows how successfully your website is performing. The higher the authority, the better. As more small businesses are making it a priority to set up their business online, it's important more than ever to keep your domain authority (DA) high to stay ahead of the competition.
If you want to convert more leads and create better value marketing strategies then you need to start segmenting customers.
Got a website with excellent content? Learn how you can use social media to retarget your audience to get your money's worth from your on site content.
Yesterday, we recognised there was major changes in our web rankings. Although many of these were positive, it made us wonder what sparked the sudden change. As we’ve been patiently waiting for the arrival of the real-time Penguin, we thought it had finally made its debut - however we were wrong. It was, in fact, the return of the Panda…
In my opinion negative keywords aren’t utilized enough. By adding these type of keywords to your campaigns it allows your ads to only show up for the most relevant searches, that's why we always utilise them in our PPC services for clients.